The passive space has become increasingly concentrated, however, and our research finds that demand for active managers that can deliver top returns over the long term has not wavered. Actively managed products have been hard pressed to beat overall market performance as a result, many investors have gravitated to passively managed products that can capture market returns with lower fees.Strong performance in equity markets has been the key driver of growth, representing 90% of the revenue growth between 20.In BCG’s 20 th annual report on the industry, we offer a retrospective analysis of the effects of this strong market-and as the industry enters a more uncertain era, we look ahead to the expected impact of new technologies such as direct indexing, increasing investor demand for alternative products, and a focus on decarbonization. Global assets under management (AuM) rose at a generally steady pace between 20, thanks largely to the strength of the world’s equity markets, which were able to rebound even after several severe downturns. The past few decades presented an outstanding market environment for the asset management industry.
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